Spotlight Saturday - HP Mar 20, 2021

Quick Drop Media

Welcome to this week's Spotlight Saturday. Did you know tomorrow is International Day of Happiness? That's right, turn that frown upside down. It's the freakin' weekend!

Today we will cover HP. At a high level, HP, short for Hewlett-Packard is a international information technology company widely known for their various offerings in the computing market (ie, laptops, printers, accessories). HP knows their way around the space. Founded in 1939, a fun fact about HP is that one of their first customers was Walt Disney. Fast forward 70+ years and they still remain a large player, securing a top spot in the US PC market with 28% share of Q4 estimates (Gartner).

More recently, HP has caught the latest news wave due to its recent movements in the industry to better position itself in the gaming product space.


RECENT NEWS

HP Acquires HyperX

Source: HP, HyperX

HP comes to terms in HyperX acquisition. You read that right. HP recently announced an agreement to acquire HyperX from Kingston Technology Company. This acquisition better positions HP to grow in the gaming and peripheral segments of the computer space. It is no surprise in a time of pandemic and many people working from home, that the gaming industry has seen a massive rise in not only sale of products, but also in active users. This is a strategic purchase at a time where gaming commodities are at a high.

Give me the detes. $425 million. It is important to note that Kingston Technology will still retain the DRAM, memory, and flash products through their line. Let us dive into a brief overview of HyperX and their accomplishments.

HyperX was founded in 2002. Generally speaking, this was a very competitive period where other large players were entering the market; (Kingston 1987, G.Skill 1989, SteelSeries 2001, and more). The catalogue of products ranges from gaming headsets and earbuds, to storage and eyewear! They have amazing gaming mice and keyboards, and really cool and entertaining looking microphones. Many of these products give a modern day pop to the dullness commonly found in many business products. And it's not that we don't like a sleek look, but acquiring HyperX may lead to some awesome product releases that finally give the HP gaming line found in Omen the excitement it's been missing!


CONSUMER OUTLOOK

What's in it for us?

Source: HyperX

As we touched on earlier, Kingston Technology will still hold rights to the DRAM, flash, and SSD products that HyperX provides.

Most of you are probably thinking, what else is there? When you consider the sale and the conditions outlined limiting rights to the above mentioned hardware, it becomes pretty clear this was based on peripherals! For the life of us, when we think of HP we do not think of peripherals. Enter the HyperX product line.

HyperX Alloy Keyboards, descriptions from HyperX

  • Alloy Core RGB - Signature HyperX light bar and RGB style for core gamers
  • Alloy FPS Pro - Compact and ideal for FPS gaming anywhere
  • Alloy FPS RGB - Stunning RGB splendor with dynamic effects in a compact package
  • Alloy Origins 60 - Make room for more plays
  • Alloy Origins Core - Tenkeyless keyboard featuring custom HyperX switches
  • Alloy Origins - Compact keyboard featuring HyperX switches
  • Alloy Elite 2 - For Play. For Work. For Everything.

HyperX Pulsefire gaming mice, descriptions from HyperX

  • Pulsefire Core - Solid gaming-grade optical mouse with customizable RGB
  • Pulsefire FPS Pro - Designed for top-tier FPS performance, accuracy, and style
  • Pulsefire Haste - Aim quicker, game better
  • Pulsefire Surge - Pinpoint precision paired with 360degree RGB
  • Pulsefire Raid - Rule the battlefield with this lightweight 11-button mouse
  • Pulsefire Dart - Ultimate precision with complete wireless freedom

Okay okay we get it, they make nice gaming mice and keyboards.. but is there anything special that's going to be offered between HP and HyperX? The truth is we do not know.

At this point in time, HP hasn't made any announces on special product lines. But, if we had to take a wild guess.. you don't go spending $425 million to keep things Business As Usual. We are looking forward to what lies ahead for HP and HyperX as they shift the reigns of ownership from Kingston.

If you use this image, we’d appreciate a link back to our website www.quotecatalog.com.
Source: Photo by Thought Catalog / Unsplash

For all we know, Work from Home very well may become the new Business as usual. And with a new work environment comes new distractions and nuances that you need to learn to deal with and zone out when it comes time to focus. Has there been a better scenario where a nice headset is needed? Oh wait, HyperX has those too don't they!? Game on HP, Game On.

Quick Drop Squad Take: While there haven't been announcements, we are confident HP is working on some 'goodies' to release with HyperX. Be on the lookout for some special product lines in 2021!

Have a nice rest of your weekend and we'll catch you Dropping in on Monday.

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