Activision Blizzard had strong earnings reported Feb 4th! They delivered better results than they projected. Activision made ~$8.1Bn in 2020 revenue, as compared to $6.4Bn in 2019. Specifically in Q4, the company made $2.4Bn beating their prior outlook of $2Bn. Much of the success was driven by expanding their audience reach, deepening engagement, and increasing player investment. Their major growth initiatives last year - Call of Duty, WoW, and Candy Crush - will continue to be a focus in 2021.
Call of Duty held 100m monthly active users (MAUs) through 2020. It doesn't matter if you look at Cold War, Warzone, or Mobile - Activision continued to have success across the platform.
- Cold War - In Q4, Cold War MAUs grew 70% vs last year and time spent more than doubled!
- Warzone - Highest number of battle passes consumed ever between WZ and Cold War, since this was introduced in 2019.
- CoD Mobile - Delivered it's best quarter! Monthly players in the West reached their highest level, the game launched in China in Dec & was the top of the download charts, and the game had strong double-digit growth in net bookings YoY! As a reminder from our newsletter last Monday on EA Earnings, YoY = Year-over-Year and Net Bookings = amount of products or services sold digitally/physically
WoW had strong engagement in 2020 across both the Classic and modern game modes. The full year franchise net bookings grew 40% YoY, reaching the highest level in nearly a decade. What's also exciting for the company is since the Shadowlands release, engagement levels continue to be stronger than they typically see at this point after an expansion launch.
King delivered its best financial year since the acquisition! King's largest franchise, Candy Crush, ended the year as once again the top grossing franchise in U.S. app stores. It is pretty amazing how the game is able to do this. Throughout the year they had strong engagement, in game spend per player, and net bookings.
Quick Drop Squad - Covid-19 clearly helped Activision Blizzard in 2020 through having more gamers engage and spend money. It's no surprise that these games continued to have success and post new net booking records. All of this info was sourced from the company filing. Until next time, we will see you Quick Dropping into Verdansk!